Theo Adams
Theo Adams is a London-based artist, director and creative director whose practice spans performance, film, music, fashion, television, events and site-specific work. Rooted in London’s queer underground, Adams moves freely between these forms, treating them as part of the same creative language.
At 18, Adams founded Theo Adams Company, an international collective of performers, artists, dancers, musicians and designers, presenting its first production at Tate Britain in 2008. The Company has since created large-scale theatrical works, films, events and performances across the globe, developing its own distinctive language and becoming a creative home for a remarkable group of people. Many of its members are now major figures in contemporary culture.
Adams doesn’t separate performance from image, fashion from theatre or entertainment from art. They build worlds from all of it at once. Each project begins with finding the right people, then shaping performance, sound, movement, design and space around them into something completely its own.
That approach can take the form of an experimental performance in one of the world’s leading cultural institutions, a fashion show, a site-specific event or a television spectacle watched by hundreds of millions. Adams has little interest in the hierarchy between those spaces, bringing the same ambition, detail and imagination to all of them. Their work includes projects with some of the world’s biggest artists, fashion houses and brands, including Louis Vuitton and MAC Cosmetics.
Long-running creative relationships include FKA twigs, from The Magdalene Tour to BODY HIGH, and filmmaker Sophie Muller, with whom Adams has created numerous music videos.